Alabaster & Ink is a boutique calligraphy and hand-lettered signage, stationery, and gifting business. The client wanted their brand to feel luxurious, timeless, and personal, but their existing identity didn’t fully reflect the elegance and bespoke experience they provide. Their audience, mainly brides and event planners aged 24–40, often felt overwhelmed when planning weddings and wanted a cohesive aesthetic that truly told their story. The challenge was to create a brand and website that captured the romance, artistry, and high-end experience of Alabaster & Ink.
We developed a complete brand identity that brought together all visual elements, including colours, fonts, logo, and style direction, into a cohesive styleguide. The logo was designed to reflect the hand-crafted, artistic nature of the business, incorporating unique lettering for a bespoke feel. A custom website was created to showcase products and services elegantly, making it easy for clients to navigate and experience the brand online. Every step of the process was collaborative, using questionnaires, moodboards, and workshops to ensure the final brand and website aligned perfectly with the client’s vision.
The project began with a strategic discovery phase, where we researched the industry, competitors, and target audience to understand trends, opportunities, and how Alabaster & Ink could stand out. Using questionnaires and workshops, we explored the client’s story, values, and goals to define a brand identity that is luxurious, romantic, and timeless. Moodboards and design exploration guided the visual direction, which was captured in a comprehensive styleguide to ensure consistency across all touchpoints.Next, we translated this strategy into a custom website, carefully crafting pages to showcase services, highlight the bespoke experience, and create an intuitive, polished user experience. The result is a cohesive brand and online presence that reflects Alabaster & Ink’s artistry, unique positioning, and high-end service, helping them connect with their ideal clients and stand out in a competitive market.
