Name
Email
Business Name
What social media platforms are you on? Please include your username for each:
How long have you been in business? Starting Out Less than 1 year 1-3 years 3-5 years 5+ years What does your business do? What are your products/services/offering?
How do you define the industry you work in, what is your segment?
Reason behind your business name?
Do you have a tagline/business slogan you would like included in your logo?
What are you currently struggling with most in your business?
Are you looking for a brand redesign or new branding? (please provide any links to your existing company if a redesign)
Rebranding an existing logo? If so please upload your existing logos & any brand documents/guidelines. (10 files max)
If rebranding please describe below what you dislike about your existing branding:
If rebranding please explain why you feel now is the right time to rebrand:
Why does your business exist? What was the driving force behind starting? Your Why?
Who will your customer be?
What platforms will you use to sell your product or service?
Are there any specific design styles or themes that you like or dislike?
Who is your dream client? (Age, gender, values, beliefs etc. Please get specific)
What are your clients pain points? What are their problems, what do they struggle with etc. Eg: Not enough time to manage their business
What solutions does your business offer to their pain points?
If your brand were a person, which words would best describe them?
What are your brand values (eg honesty, trust, communication, fun etc.)
Who are your competitors? Please provide 3 below
Do you have a business point of difference to stand out from your competitors?
Please provide a link to a Pinterest board of logo, brand & style references you like. Please provide url link below.
Alternatively if you don't have Pinterest please upload logos, branding & style references you like (10 files max)
List also what and why you love them. Describe specific elements that appeal to you such as colour palettes, typography styles or visual elements:
What does success look like for you? What do you want to achieve in the next 12 months?
Anything else to note about your business? Please use this space for any additional questions or comments you would like me to know!
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