Oúhre is a luxury women’s clothing brand offering a contemporary range of casual, formal, and modest wear. The business needed a strong, cohesive brand identity to reflect their elegance, exclusivity, and cultural sophistication. They also required a custom Shopify website that would showcase their collection, support made-to-order pieces, and provide a seamless, intuitive shopping experience for style-conscious, high-end customers. The challenge was to elevate the brand visually and digitally while ensuring the website aligned with their identity, functionality needs, and luxury positioning.
We created a complete brand identity for Oúhre, including logo design, typography, colour palette, and visual style, emphasising elegance, exclusivity, and cultural sophistication. This was then translated into a custom Shopify website designed to showcase both ready-to-wear collections and made-to-order pieces. The site was built to be fast, responsive, and easy to navigate while staying consistent with the luxury, modern, and timeless branding. Every element, from product pages to collections navigation, was carefully designed to provide a polished, high-end customer experience.
The project began with strategy and research, exploring Oúhre’s market, competitors, target audience, and brand positioning to ensure the new identity would stand out in the luxury fashion space. From this insight, we developed a cohesive visual identity that captured the brand’s elegance, exclusivity, and cultural sophistication.For the website, we ran a planning workshop to map out the user flow, define collections, and plan how the Shopify store would integrate with their product offerings, custom orders, and brand experience. We carefully designed the layout, navigation, and functionality to provide a seamless shopping experience, ensuring that both standard and made-to-order products were easy to find and purchase. The Shopify build was fully customised to reflect the brand’s luxury aesthetic while supporting an intuitive, fast, and responsive experience for customers.The result is a fully branded, visually compelling website that communicates Oúhre’s high-end positioning, supports all product types, and connects with their target audience through an elegant, functional, and cohesive online experience.
