Alabaster & Ink is a boutique calligraphy and hand lettered signage, stationery and gifting business. While their work was refined and deeply personal, their existing brand did not fully reflect the luxury, romance and bespoke experience they provide. Their audience, primarily brides and event planners, were often navigating overwhelming decisions and needed a brand that felt cohesive, calming and beautifully considered.
We began with strategic discovery, exploring the wedding and events market, audience expectations and the founder’s story to define a clear, elevated brand direction. The resulting identity was luxurious and timeless, with a bespoke feel that honoured the artistry behind the work. A comprehensive style guide brought together logo design, typography and colour palette to ensure consistency across every touchpoint.
This foundation was then translated into a custom website designed to showcase services with clarity and elegance. The layout and user journey were carefully structured to feel polished, intuitive and aligned with the high end experience the brand delivers.
The result is a cohesive brand and digital presence that captures Alabaster & Ink’s artistry, strengthens their positioning and connects with clients seeking a beautifully curated experience.
Alabaster & Ink is a boutique calligraphy and hand lettered signage, stationery and gifting business. While their work was refined and deeply personal, their existing brand did not fully reflect the luxury, romance and bespoke experience they provide. Their audience, primarily brides and event planners, were often navigating overwhelming decisions and needed a brand that felt cohesive, calming and beautifully considered.
We began with strategic discovery, exploring the wedding and events market, audience expectations and the founder’s story to define a clear, elevated brand direction. The resulting identity was luxurious and timeless, with a bespoke feel that honoured the artistry behind the work. A comprehensive style guide brought together logo design, typography and colour palette to ensure consistency across every touchpoint.
This foundation was then translated into a custom website designed to showcase services with clarity and elegance. The layout and user journey were carefully structured to feel polished, intuitive and aligned with the high end experience the brand delivers.
The result is a cohesive brand and digital presence that captures Alabaster & Ink’s artistry, strengthens their positioning and connects with clients seeking a beautifully curated experience.
Thank you!): I’m still so in love with the rebranding and website Hannah has created for Alabaster and Ink. She absolutely saw my vision and took it further than I could have dreamed!
Her communication, process, and creative flair is second to none. The quality of client leads and engagement on my social media platforms has definitely increased since everything had launched, and I just know it will all be the face of the business for years to come. So grateful for investing in her services for the long-term benefits. I cannot wait to see where else the refresh takes the business. If you’re considering her Mojo Design Co for your business, do it! I couldn’t recommend her enough!
