Yasmine approached me to create the brand identity for her new venture, Cards of Calm, a thoughtfully designed affirmation card brand. She came with a clear visual direction supported by mood boards and references, but needed a cohesive and commercially considered identity that would carry the brand confidently into launch.
The objective was to develop a calming, distinctive brand presence that felt aligned across every touchpoint, from logo to packaging. Given the product led nature of the business, it was essential that the branding translated seamlessly into physical applications and created a strong first impression.
Through strategic research into the market and competitors, we refined the visual direction and developed a cohesive identity system including logo suite, brand marks, illustrations, colour palette and supporting assets. The chosen direction captured the essence of the brand while ensuring flexibility for future growth.
Following brand development, we rolled the identity out across key touchpoints including affirmation cards, thank you cards, brand stickers and custom packaging. The packaging was designed with structure and finish in mind, using a custom dieline and emboss detailing to elevate the unboxing experience and reinforce the brand’s premium feel.
The result is a cohesive and considered brand presence that allowed Cards of Calm to launch with confidence, clarity and a strong visual foundation.
Yasmine approached me to create the brand identity for her new venture, Cards of Calm, a thoughtfully designed affirmation card brand. She came with a clear visual direction supported by mood boards and references, but needed a cohesive and commercially considered identity that would carry the brand confidently into launch.
The objective was to develop a calming, distinctive brand presence that felt aligned across every touchpoint, from logo to packaging. Given the product led nature of the business, it was essential that the branding translated seamlessly into physical applications and created a strong first impression.
Through strategic research into the market and competitors, we refined the visual direction and developed a cohesive identity system including logo suite, brand marks, illustrations, colour palette and supporting assets. The chosen direction captured the essence of the brand while ensuring flexibility for future growth.
Following brand development, we rolled the identity out across key touchpoints including affirmation cards, thank you cards, brand stickers and custom packaging. The packaging was designed with structure and finish in mind, using a custom dieline and emboss detailing to elevate the unboxing experience and reinforce the brand’s premium feel.
The result is a cohesive and considered brand presence that allowed Cards of Calm to launch with confidence, clarity and a strong visual foundation.
If you’re looking for a designer who knows their stuff, has incredible ideas, design skills, and is a great communicator, Hannah is the designer for you! I had worked with a few other designers before I met Hannah. I was blown away by how quickly she responded and how detailed and thoughtful her answers were from earlier on.
It is clear Hannah has a fantastic knowledge of design and packaging as she helped steer my initial thoughts in a direction that is aligned with my business and achieved an incredible look and feel for my brand!
I highly recommend Hannah to any other company looking for an innovative, reliable, and wonderful person to work with.
