Events Personalised came to me ready to reposition and professionalise her business. She had built a strong reputation through word of mouth and social media, but without cohesive branding or a website, she was attracting price led enquiries rather than value aligned clients. Her goal was clear, elevate her presence, build trust and position her work as bespoke, not budget.
We began with a complete brand identity from scratch, developing a visual direction that balanced elegance with personality. The brand needed to feel refined and premium while still reflecting her creative, collaborative approach and in house letterpress capabilities.
From there, we built a fully customised WordPress ecommerce website designed to support both product sales and complex hire bookings. The online store was structured across multiple categories including wedding invitations, save the dates, signage, letterpress and hire items. Each product required conditional customisation fields, allowing brides to select print methods, paper stocks, colour finishes, embellishments and envelope options, with pricing dynamically adjusting based on selections.
Alongside the ecommerce system, a custom hire booking structure was implemented with availability management, bonds and tailored enquiry forms. The result is a technically robust platform that supports detailed custom orders while maintaining a seamless and intuitive user experience.
The outcome is a refined, strategically positioned brand and website that attracts the right clients, communicates value clearly and provides the operational systems needed to grow confidently beyond social media sales.
Events Personalised came to me ready to reposition and professionalise her business. She had built a strong reputation through word of mouth and social media, but without cohesive branding or a website, she was attracting price led enquiries rather than value aligned clients. Her goal was clear, elevate her presence, build trust and position her work as bespoke, not budget.
We began with a complete brand identity from scratch, developing a visual direction that balanced elegance with personality. The brand needed to feel refined and premium while still reflecting her creative, collaborative approach and in house letterpress capabilities.
From there, we built a fully customised WordPress ecommerce website designed to support both product sales and complex hire bookings. The online store was structured across multiple categories including wedding invitations, save the dates, signage, letterpress and hire items. Each product required conditional customisation fields, allowing brides to select print methods, paper stocks, colour finishes, embellishments and envelope options, with pricing dynamically adjusting based on selections.
Alongside the ecommerce system, a custom hire booking structure was implemented with availability management, bonds and tailored enquiry forms. The result is a technically robust platform that supports detailed custom orders while maintaining a seamless and intuitive user experience.
The outcome is a refined, strategically positioned brand and website that attracts the right clients, communicates value clearly and provides the operational systems needed to grow confidently beyond social media sales.
