Funky Fido approached me ready to elevate both brand and ecommerce experience. While the business had heart, loyal customers and beautifully handcrafted products, the existing DIY branding and Shopify store felt cluttered, inconsistent and difficult to navigate. It did not reflect the quality, personality or Australian pride behind the brand.
We began with a complete brand evolution, centred around a custom illustrated Westie inspired by her own dog, Jasper. This mark became the recognisable symbol of Funky Fido, personal, playful and distinctly Australian. The new identity balances warmth and fun with professionalism, ensuring the brand feels joyful without losing credibility.
From there, we designed and built a fully customised Shopify store structured for clarity and future growth. With an extensive product range and seasonal collections, the site required a carefully considered category hierarchy, allowing flexibility while keeping navigation intuitive. Parent and subcategories were developed to streamline browsing and encourage cross purchases.
Custom sizing, fit guarantees and handcrafted elements were clearly communicated to differentiate the brand from larger competitors. The user journey was simplified to make purchasing seamless, while still retaining the personality and storytelling that makes Funky Fido unique.
The result is a cohesive brand and ecommerce platform that reflects Juls’ passion “for the love of dogs”, strengthens customer trust and supports scalable growth with structure, flexibility and ease of use.
Funky Fido approached me ready to elevate both brand and ecommerce experience. While the business had heart, loyal customers and beautifully handcrafted products, the existing DIY branding and Shopify store felt cluttered, inconsistent and difficult to navigate. It did not reflect the quality, personality or Australian pride behind the brand.
We began with a complete brand evolution, centred around a custom illustrated Westie inspired by her own dog, Jasper. This mark became the recognisable symbol of Funky Fido, personal, playful and distinctly Australian. The new identity balances warmth and fun with professionalism, ensuring the brand feels joyful without losing credibility.
From there, we designed and built a fully customised Shopify store structured for clarity and future growth. With an extensive product range and seasonal collections, the site required a carefully considered category hierarchy, allowing flexibility while keeping navigation intuitive. Parent and subcategories were developed to streamline browsing and encourage cross purchases.
Custom sizing, fit guarantees and handcrafted elements were clearly communicated to differentiate the brand from larger competitors. The user journey was simplified to make purchasing seamless, while still retaining the personality and storytelling that makes Funky Fido unique.
The result is a cohesive brand and ecommerce platform that reflects Juls’ passion “for the love of dogs”, strengthens customer trust and supports scalable growth with structure, flexibility and ease of use.
I am so glad Hannah encouraged me to rebrand. The new identity captures everything I wanted Funky Fido to be and the illustrated Womble makes me smile every time I see it.
She took the concept that had been in my head and brought it to life beautifully. Seeing the brand and website come together was incredibly emotional for me, it finally feels like a true reflection of my products, my journey and my passion.
I knew we would be a great fit, and I cannot thank Hannah enough for helping me achieve this milestone
