Harding Wealth Management’s previous website did not reflect their level of expertise or their specialised position advising UK expats on pension transfers. The branding felt generic, the site was difficult to navigate, and complex financial services were not being communicated clearly. As a result, the website was not building trust or attracting the right calibre of enquiry.
We began with a full brand refresh, clarifying their point of difference and highlighting Simon’s dual qualifications and three decades of experience. The new identity positioned the business as professional, boutique and highly specialised, grounded in integrity and expertise.
From there, we restructured and redesigned the website to simplify complex financial topics, improve user flow and clearly articulate their services. A custom booking system was integrated to streamline enquiries and reduce administrative load.
The result is a refined brand and strategic website that builds credibility, attracts higher quality clients and supports the business with greater clarity and confidence.
Harding Wealth Management’s previous website did not reflect their level of expertise or their specialised position advising UK expats on pension transfers. The branding felt generic, the site was difficult to navigate, and complex financial services were not being communicated clearly. As a result, the website was not building trust or attracting the right calibre of enquiry.
We began with a full brand refresh, clarifying their point of difference and highlighting Simon’s dual qualifications and three decades of experience. The new identity positioned the business as professional, boutique and highly specialised, grounded in integrity and expertise.
From there, we restructured and redesigned the website to simplify complex financial topics, improve user flow and clearly articulate their services. A custom booking system was integrated to streamline enquiries and reduce administrative load.
The result is a refined brand and strategic website that builds credibility, attracts higher quality clients and supports the business with greater clarity and confidence.
“Hannah is very professional and has a deep understanding of her craft. She creates branding that reflects your objectives with both scientific reasoning and artistic flair. I could not be happier with the new website, it is precisely how I imagined it should look but was never able to visualise it, until Hannah created it for me.”
