HG Living, formerly Home and Garden Décor Co, had outgrown their existing brand. The name felt long and unclear, and the visual identity no longer reflected the quality of their products or the expectations of their evolving trade and retail audiences. They needed a brand that felt current, confident and built to support growth across both B2B and B2C markets.
We led a full rebrand beginning with a strategic renaming process, resulting in the simplified and more versatile name, HG Living. From there, we developed a comprehensive visual identity grounded in meaning and longevity. The logo mark subtly references the letters H and G while drawing inspiration from the symbolism of transformation, reinforcing the brand’s focus on thoughtful design and quality.
The identity system included logos, brand marks, patterns, a flexible colour palette and supporting graphics designed to stand out within a competitive market. This was rolled out across print collateral and supported by a detailed brand guide to ensure consistency across packaging, social media and future digital applications.
The result is a calm, premium and cohesive brand that reflects HG Living’s values, speaks confidently to both customer segments and provides a strong foundation for continued expansion.
HG Living, formerly Home and Garden Décor Co, had outgrown their existing brand. The name felt long and unclear, and the visual identity no longer reflected the quality of their products or the expectations of their evolving trade and retail audiences. They needed a brand that felt current, confident and built to support growth across both B2B and B2C markets.
We led a full rebrand beginning with a strategic renaming process, resulting in the simplified and more versatile name, HG Living. From there, we developed a comprehensive visual identity grounded in meaning and longevity. The logo mark subtly references the letters H and G while drawing inspiration from the symbolism of transformation, reinforcing the brand’s focus on thoughtful design and quality.
The identity system included logos, brand marks, patterns, a flexible colour palette and supporting graphics designed to stand out within a competitive market. This was rolled out across print collateral and supported by a detailed brand guide to ensure consistency across packaging, social media and future digital applications.
The result is a calm, premium and cohesive brand that reflects HG Living’s values, speaks confidently to both customer segments and provides a strong foundation for continued expansion.
