Bec approached me to create the brand identity for her new venture, Leké Beauty, a lip care and cosmetics brand inspired by the sun soaked beauty of the Mediterranean. The brand needed to capture a sense of vibrancy, freedom and modern femininity while positioning itself as high quality and considered within a competitive beauty market.
The objective was to translate Leké Beauty’s values, natural radiance, self expression, innovation and quality, into a cohesive visual identity that felt joyful yet refined. It needed to evoke the carefree essence of summer while remaining commercially strong and scalable.
Through strategic exploration of audience, market positioning and brand personality, we developed a vibrant and versatile identity system inspired by the warmth and nostalgia of a European summer. The colour palette and typography balanced playful energy with a subtle vintage influence, creating a distinctive and feminine aesthetic that feels both modern and elevated.
Following the brand development, we extended the identity into product packaging, including individual product boxes and collection packaging, ensuring the unboxing experience reflected the brand’s sun kissed, expressive character.
The result is a cohesive and memorable brand presence that positions Leké Beauty confidently within the beauty space and provides a strong foundation for product growth and expansion.
Bec approached me to create the brand identity for her new venture, Leké Beauty, a lip care and cosmetics brand inspired by the sun soaked beauty of the Mediterranean. The brand needed to capture a sense of vibrancy, freedom and modern femininity while positioning itself as high quality and considered within a competitive beauty market.
The objective was to translate Leké Beauty’s values, natural radiance, self expression, innovation and quality, into a cohesive visual identity that felt joyful yet refined. It needed to evoke the carefree essence of summer while remaining commercially strong and scalable.
Through strategic exploration of audience, market positioning and brand personality, we developed a vibrant and versatile identity system inspired by the warmth and nostalgia of a European summer. The colour palette and typography balanced playful energy with a subtle vintage influence, creating a distinctive and feminine aesthetic that feels both modern and elevated.
Following the brand development, we extended the identity into product packaging, including individual product boxes and collection packaging, ensuring the unboxing experience reflected the brand’s sun kissed, expressive character.
The result is a cohesive and memorable brand presence that positions Leké Beauty confidently within the beauty space and provides a strong foundation for product growth and expansion.
Hannah absolutely brought Leké Beauty to life. I’m so in love with the colour palette and how everything works together. The packaging looks incredible and the branding feels completely unique to us.
