Matt approached me to create the brand identity for his new sister company, MDP Melbourne Decking and Pergolas, designed to operate alongside his established business, Limitless Build. The challenge was to develop a brand that could stand confidently on its own while still feeling connected to the existing business.
The objective was to create a modern, professional and approachable identity that would appeal to homeowners, landscapers and builders investing in high quality outdoor projects. The branding needed to feel credible and established from day one, not like a secondary add on.
Through strategic exploration of audience, positioning and market landscape, we developed a cohesive identity system grounded in strength and clarity. The custom logo mark subtly brought together the letterforms of D and P, forming an infinity inspired symbol to reflect continuity, craftsmanship and the connection to the parent brand’s ethos of delivering projects from start to finish.
The final brand suite was designed for versatility and longevity, supported by a comprehensive style guide to ensure consistency across signage, uniforms, vehicles and digital platforms.
The result is a confident and cohesive brand identity that allows MDP to stand independently while reinforcing the credibility of the wider business.
Matt approached me to create the brand identity for his new sister company, MDP Melbourne Decking and Pergolas, designed to operate alongside his established business, Limitless Build. The challenge was to develop a brand that could stand confidently on its own while still feeling connected to the existing business.
The objective was to create a modern, professional and approachable identity that would appeal to homeowners, landscapers and builders investing in high quality outdoor projects. The branding needed to feel credible and established from day one, not like a secondary add on.
Through strategic exploration of audience, positioning and market landscape, we developed a cohesive identity system grounded in strength and clarity. The custom logo mark subtly brought together the letterforms of D and P, forming an infinity inspired symbol to reflect continuity, craftsmanship and the connection to the parent brand’s ethos of delivering projects from start to finish.
The final brand suite was designed for versatility and longevity, supported by a comprehensive style guide to ensure consistency across signage, uniforms, vehicles and digital platforms.
The result is a confident and cohesive brand identity that allows MDP to stand independently while reinforcing the credibility of the wider business.
Hannah delivered exactly what we had hoped for. Her process was smooth, thorough and clearly well planned from start to finish.
The end result exceeded our expectations and customer engagement was phenomenal. We would absolutely recommend Mojo Design Co.
