OneGym approached me to support the launch of their merchandise line while refreshing their outdated website. They required an ecommerce platform that could handle product variations, bundles and inventory seamlessly, while still promoting their gym services and strengthening their overall brand presence. With a short timeframe to launch, the solution needed to be both strategic and efficient.
We transitioned the business to a fully customised Shopify website, designed to position their merchandise as a core revenue stream while still supporting membership growth and service visibility. The site architecture was carefully structured so products were prominent and easy to navigate, ensuring a smooth path to purchase.
Custom product variations and bundled sets were implemented to solve stock and inventory challenges, creating a flexible system that supported both individual and set based sales. A mailing list integration with promotional incentives was also introduced to drive launch momentum and ongoing customer engagement.
The result is a high performing Shopify store that allowed OneGym to launch confidently, manage inventory effectively and introduce a new revenue stream through a cohesive, conversion focused digital platform.
OneGym approached me to support the launch of their merchandise line while refreshing their outdated website. They required an ecommerce platform that could handle product variations, bundles and inventory seamlessly, while still promoting their gym services and strengthening their overall brand presence. With a short timeframe to launch, the solution needed to be both strategic and efficient.
We transitioned the business to a fully customised Shopify website, designed to position their merchandise as a core revenue stream while still supporting membership growth and service visibility. The site architecture was carefully structured so products were prominent and easy to navigate, ensuring a smooth path to purchase.
Custom product variations and bundled sets were implemented to solve stock and inventory challenges, creating a flexible system that supported both individual and set based sales. A mailing list integration with promotional incentives was also introduced to drive launch momentum and ongoing customer engagement.
The result is a high performing Shopify store that allowed OneGym to launch confidently, manage inventory effectively and introduce a new revenue stream through a cohesive, conversion focused digital platform.
