SALTWOOD approached me to design a website that would properly launch and position their Signature Kitchens and Bathrooms, May Warmley and Henry Lewis. Their existing website was a simple, brochure style build that no longer reflected the direction of the business or the premium nature of their new offering.
The objective was to create a refined digital presence that would position SALTWOOD as a sought after name in bespoke kitchens and bathrooms, while also introducing a fully functioning online store and journal. The site needed to feel timeless and grounded, letting the imagery lead, while clearly guiding visitors towards booking a consultation.
Built on WordPress with WooCommerce, the project required a complex backend structure. We developed a custom project system that allows each kitchen or bathroom to showcase tailored content sections and dynamically link featured products from the online store directly within project galleries. The ecommerce store was integrated with Square, creating a seamless sales process across both online and in person transactions.
A structured enquiry system was also implemented to help qualify leads and provide clarity around the renovation process, addressing common concerns around cost, scope and next steps.
The result is a considered and technically sophisticated website that elevates SALTWOOD’s positioning, supports multiple revenue streams and reflects the craftsmanship behind their Signature ranges.
SALTWOOD approached me to design a website that would properly launch and position their Signature Kitchens and Bathrooms, May Warmley and Henry Lewis. Their existing website was a simple, brochure style build that no longer reflected the direction of the business or the premium nature of their new offering.
The objective was to create a refined digital presence that would position SALTWOOD as a sought after name in bespoke kitchens and bathrooms, while also introducing a fully functioning online store and journal. The site needed to feel timeless and grounded, letting the imagery lead, while clearly guiding visitors towards booking a consultation.
Built on WordPress with WooCommerce, the project required a complex backend structure. We developed a custom project system that allows each kitchen or bathroom to showcase tailored content sections and dynamically link featured products from the online store directly within project galleries. The ecommerce store was integrated with Square, creating a seamless sales process across both online and in person transactions.
A structured enquiry system was also implemented to help qualify leads and provide clarity around the renovation process, addressing common concerns around cost, scope and next steps.
The result is a considered and technically sophisticated website that elevates SALTWOOD’s positioning, supports multiple revenue streams and reflects the craftsmanship behind their Signature ranges.
