Website Essentials Checklist

Free Download

Why Your Website Isn’t Converting (and what to fix first)

A short, 10-minute checklist to help you understand what might be holding your website back — and why.

If you’ve ever felt unsure or even embarrassed to send people to your website, you’re not alone!

Most websites don’t struggle because they’re “bad”, they struggle because a few key elements are missing or unclear. This checklist is designed to help you spot those gaps calmly and privately, without overwhelm.

Inside the checklist, you’ll:

  • Identify the most common reasons websites don’t convert

  • Understand why certain elements matter (and what happens when they’re missing)

  • Get clarity on what’s worth fixing now vs later

  • Stop second-guessing your website

  • Feel more confident sharing it again!

Ready to finally understand what is going on with your website?

This checklist will help you…

See why your website is not converting without guessing or overthinking

Understand what actually matters right now and what does not

Stop feeling embarrassed or unsure when sharing your website

If you have been tweaking things randomly or avoiding your site altogether, this will give you a clear place to start.

Meet Your Designer

Hi, I’m Hannah

I am a conversion-focused web designer and the founder of Mojo Design Co. I help service-based businesses understand why their websites are not converting and what actually makes a difference.

I work with business owners who feel unsure or embarrassed about their websites, and help them create clear, intentional sites that guide people to take action without overwhelm or guesswork.

I have helped many creatives and service providers gain clarity around what is holding their website back and feel confident sharing it again!